Moscow, Russia — 20 May 2021. A study conducted by the research agency TelecomDaily has named Tinkoff’s mobile operator as the most innovative in Russia according to the opinions of subscribers. As part of the study, agency experts examined which Russian mobile operators offer their subscribers the most advanced services. Tinkoff Mobile topped the rating, receiving more than 20 points, twice as many as its closest competitors. In their assessment, TelecomDaily chose the most popular new services offered by Russian operators and checked to see which of these services were available at each of them. According to the survey, Tinkoff Mobile topped the rating thanks to its innovative service offering, with the Company providing access to services which other companies either do not have or offer on a smaller scale. Among these services is the voice assistant Oleg that can answer subscriber’s incoming calls and be customised to suit different user needs, a service that allows the user to change the network name, and a service that automatically records and transcribes phone calls using Tinkoff VoiceKit speech technologies. George Chesakov, Chairman of the Board of Directors at Tinkoff Bank, СЕО of Tinkoff Mobile «Since launching our own mobile operator Tinkoff, we have focused on creating a unique and high-quality service offering, providing our subscribers with access to new services that are not yet available on the market but that we see a strong demand for. Our business is developing rapidly, and this growth is largely possible thanks to the services that we implement and refine literally every day. For instance, over one million subscribers now use our voice assistant Oleg, and since its introduction we have already issued more than 400,000 virtual numbers. Denis Kuskov, TelecomDaily CEO: «I think the most sought-after options are cost control, assistance when ordering services, filtering unwanted voice traffic, and, most importantly, ease of use. The simpler the whole system is, the more convenient it is for the average subscriber to use it. Due to our extensive expertise in the banking sector, Tinkoff was best positioned to introduce all these options in the most user-friendly manner.» The study was based on the SERVQUAL model (from service and quality), widely used as a measure of service quality. The model was developed back in 1985 by marketing scientists Parasuraman, Zeithaml and Berry and underwent multiple modifications over time, but is still based on capturing respondents’ expectations and perceptions along the five dimensions of service quality (Reliability, Assurance, Tangibles, Empathy, Responsiveness). Each dimension includes up to five subcategories, which are evaluated separately through additional parameters. More than 70 senior executives working for mobile operators and other telecom companies responded to the survey questionnaire.