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🕒 ср, 18 нояб. 2020 г., 14:02:16 MSK Apple announces App Store small business program Apple announced an industry-leading new developer program to accelerate innovation and help small businesses and independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store. The new App Store Small Business Program will benefit the vast majority of developers who sell digital goods and services on the store, providing them with a reduced commission on paid apps and in-app purchases. Developers can qualify for the program and a reduced, 15% commission if they earned up to $1M in proceeds during the previous calendar year. The App Store Small Business Program, which will launch on January 1, 2021, comes at an important time as small and independent developers continue working to innovate and thrive during a period of unprecedented global economic challenge. Apps have taken on new importance as businesses adapt to a virtual world during the pandemic, and many small businesses have launched or dramatically grown their digital presence in order to continue to reach their customers and communities. The program's reduced commission means small developers and aspiring entrepreneurs will have more resources to invest in and grow their businesses in the App Store ecosystem. While the comprehensive details will be released in early December, the essentials of the program's participation criteria are easy and streamlined: Existing developers who made up to $1 million in 2020 for all of their apps, as well as developers new to the App Store, can qualify for the program and the reduced commission. If a participating developer surpasses the $1 million threshold, the standard commission rate will apply for the remainder of the year. If a developer's business falls below the $1 million threshold in a future calendar year, they can requalify for the 15 percent commission the year after. The App Store's standard commission rate of 30 percent remains in place for apps selling digital goods and services and making more than $1 million in proceeds, defined as a developer's post-commission earnings. Earlier this year, an independent study by the Analysis Group found that Apple's commission structure is in the mainstream for app distribution and gaming platforms.