3 февраля 2026
Levi Strauss (1829–1902) was a German-American entrepreneur who founded the first company to manufacture blue jeans, Levi Strauss & Co., in San Francisco in 1853. Originally a dry goods merchant, he partnered with Jacob Davis to patent riveted denim pants in 1873, creating an iconic American apparel brand still famous for jeans, casual wear, and the Two Horse trademark.
Key Details About Levi Strauss:
Early Life: Born Löb Strauß in Buttenheim, Bavaria, he immigrated to New York in 1847 to join his brothers in the dry goods business before moving to San Francisco during the Gold Rush.
Company Foundation: In 1853, he established the West Coast branch of his family's wholesale business, dealing in clothing, bedding, and fabric.
Invention of Jeans: In 1872, tailor Jacob Davis approached Strauss about partnering to patent and manufacture durable work pants with metal rivets, leading to the first official pair of "waist overalls" in 1873.
Legacy: Levi Strauss & Co. grew into a global leader in jeanswear, expanding with brands like Dockers and the Levi Strauss Foundation.
Леви стал долларовым миллиардером, продавая джинсы.
А кто в России смог на брендах одежды
заработать больше, чем Nike и Adidas, а
на минуточку почти $ 200 млрд. долл. сша — это просто на продаже одежды, производя и продавая людям джинсы, обувь и одежду для рабочих у станка?